Product discovery in digital product development
Idea validation. Market research. Smart investment. Product discovery is a critical phase in the product development process. During this phase, we go deep into understanding and defining the problem that needs to be solved, while ensuring a market demand for the proposed solution.
We identify your potential customers, understand their pain points, develop hypotheses about how the product will address those issues, and validate them. The goal is to minimize the investment risks. Product discovery guides the product’s design and feature set, aligning development efforts with what customers want and need. We help you build products that will bring more revenue and are viable for your business.
Product discovery process
Straightforward. In-depth. Our product team will guide you through the carefully designed product discovery process. Here's what you can expect from our iterative process:
Vision and objectives framing
Our journey starts with sessions where we work closely with your team to assess where you currently stand, and where you desire to be. This crucial step lets us grasp your business aspirations and vision, defining a guiding product vision for the team's decision-making aligned with your business objectives.
Research and analysis
Armed with a product vision, we dig deep into market analysis, technology trends, competitive landscape, customer insights, and, when necessary, business process mapping. Our aim in this phase is to comprehensively understand the market environment, identify user needs and problems, devise solutions, and determine the target markets and the rationale behind these choices, all in order to make informed decisions based on real data. We use tools like Miro, Figma, and FigJam, and frameworks like User Journey, Value Curve, SWOT, and BPMN.
Solution ideation and design
During this phase, we draft a value proposition and product strategy. We create hypotheses, define tests, and user personas, and map user journeys. We continually refine our hypothesis based on real-world feedback.
Is our solution desirable? Feasible? Will it provide value to your offering? This phase focuses on answering those questions. We employ hypothesis testing, prototype creation, and high-level system design. This phase is dynamic, with feedback loops between research and validation, ensuring our value proposition remains robust and relevant.
Scope definition and planning
After completing the initial steps, we have a solid value proposition in hand. We can now define product and business model canvases, ensuring stakeholder alignment. This sets the stage for a successful execution phase.
This is the 'how' phase. During the project discovery phase, we chart out user story maps, solution architecture, and test plans, ensuring a clear blueprint for execution.
The last phase of our product discovery process is project definition. Now, with all the insights we gathered, our team can craft project plans, roadmaps, team structures, and risk mitigation strategies. With a clear direction, we help you realize your vision.
Strength in numbers
Product discovery outcomes
Clear. Precise. Your blueprints for success. After completing all the phases of the product discovery process, the outcomes you will have are:
With a unified vision, you will give the team empowerment to make informed decisions during the discovery and development process.
In-depth research will help you to make an informed strategic direction for product excellence.
Solution ideation is the conceptual foundation for an optimal product solution.
Validated prototype with data-driven proof of concept that will help you gain support from stakeholders, investors, and decision-makers.
You will be armed with a business model canvas, value proposition, and product strategy for the successful execution of the product.
Project discovery deliverables
Project discovery is a blueprint for the successful execution of product development. With project definition, you will have an actionable project roadmap with a risk mitigation strategy and clear project direction for bringing your product to life. The deliverables at the end of the project discovery phase are:
- Project roadmap
- User story map
- Technical design document and architecture
- Test plan
- High-level software requirements specification
- Timeline and cost estimate
- Proposed team structure
- Risk mitigation plan
Brains behind the Vega IT product discovery process
15 years in the industry. More than 1500 projects under our belt. We’ve been helping clients get results for years, and along the way, we’ve gathered a whole heap of domain expertise. That means we know about the world, as well as the code.
From health and education to finance and cybersecurity, we’ve got experts who know your industry and its unique complexities. During the product discovery process, you will work closely with the brains behind some of the most innovative products:
Principal product manager
Principal project manager
100 Vega IT minds
What we have done for our customersOur work
We work across many industries – find yours!
Read more about all the industries we have experience with.Learn more
Which business model suits you?
Different budgets, deadlines, challenges, and requirements. There is no one-size-fits-all approach to software development. To match your exact goals and ambitions, we offer two types of business models:
- Time & material: Greater control. Flexibility. Participation in candidate selection. With no rigid processes or end dates, this business model is easier to scale up or down as your business needs change.
- Fixed price: Fixed scope. Fixed budget. Fixed timeline. Those are the main benefits of the fixed price model. You set the requirements upfront, and we deliver the project within them.
Many clients choose to start with the fixed-price model. However, as their project scope evolves, they typically shift to the time & material model.
Saša co-founded Vega IT 15 years ago with his former university roommate Vladan. Their dream of founding an IT company has grown into the premier software company with more than 750 engineers in Serbia. If you prefer to send an email, feel free to reach out at email@example.com.
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